About Us
Our Philosophy
At Garza Protocol Associates we believe that companies and organizations can apply the skills traditionally reserved for use by governments to negotiate between nations, to business to impact the bottom line. Whether in the domestic or international market protocol and diplomacy increases success in business and can result in higher sales, new markets, improved cross-cultural communication and successful trade negotiations. They can also lead to profitable marketing and public relations efforts, stronger diversity initiatives, more productive business travel and strategic government contacts.
In the specialized world of international relations, Sonia Garza-Monarchi is recognized as one of the foremost experts. Under her guidance, Garza Protocol Associates develops customized corporate diplomacy and international business strategies that leverage relationships key to your company’s business objectives for maximum results. We provide executive education through workshops, presentations and coaching to prepare today’s business executive to become tomorrow’s global leader—the Executive Diplomat.
Partial Client List
Wal-Mart Stores, Inc. Global Procurement Division
Greater Houston Convention & Visitors Bureau
MD Anderson
Cheniere LNG, Inc.
Marathon Oil
Federal Reserve Bank of Dallas-Houston
National Lieutenant Governor’s Association
Baylor College of Medicine
National Association for Land Grant Colleges
American Association of Port Authorities
State International Development Organizations
