Educational Workshops

Day-long or multi-day workshops provide practical training and can focus on specific challenges facing a group or company, giving participants the chance to develop actionable solutions.

The Executive Diplomat

Become a more polished and effective executive learn the essential skills you need to succeed in the global market. A two-day workshop that reviews best practices for conducting business internationally. Includes communication strategies, networking and relationship building, business card presentation, introductions, names, titles and forms of address, dining and entertaining, attire, religious issues, time, general international business etiquette, day-to-day interaction with international business colleagues and government officials and more.

Country Cultural Profiles and Best Business Practices

A better understanding of a country's culture and business practices fosters the goodwill needed to establish positive relationships that can lead to successful business deals. Don't assume your experience working in Mexico will translate to your new contract in Argentina or your Japanese expertise to Korea. These four to eight-hour workshops focus on the specific business protocol practices of a particular country or culture. This session looks at the key elements that most impact business: communication skills, relationship building strategies, greetings, forms of address, rank business cards, entertaining, holidays, and unique customs as they affect executives abroad

Diplomatic Dialogue: Intercultural Communication

It takes special skills to successfully communicate across cultures. Discover different communication styles: direct vs indirect and learn some best practices for verbal and body language.

International Travel for Fun and Profit

Government offices and corporations are sending more executives and officials abroad to promote their products and services. Successful missions and trips require a great deal of coordination and preparation. This workshop will review objectives, discuss managing expectations, how to prepare participants as well as travel logistics.

Hosting International Clients & Visitors

Accomplish the company's objectives through client hospitality. This workshop provides a practical guide to organizing itineraries for international visitors: hotel, restaurant, ground transportation and other vendor selection, visit checklists, welcome amenities and gifts official courtesies and other hospitality tips. GPA will also advise on local government leader participation.

Protocol Strategies for Government: States, Cities and Counties

Innovative strategies for developing strong consular corps and embassy relations, handling dignitary visits and promoting local business interests in the international marketplace as well as professional training for key staff and officials.

Kings, Queens, Presidents and Prime Ministers

Chiefs of state, heads of government, and royal visitors bring a whole new dimension to your dignitary visit program. You'll learn the ins and outs of working with the U.S. Secret Service, State Department, foreign advance teams and international media.

Full or half-day seminars and workshops present in-depth information on topics of current or company-specific interest.

Who’s the Boss? “Staffing” Your Principal

Today’s CEOs, governors and mayors often have senior staff who advise and assist them with key matters. This person may be a protocol officer, someone from the government or corporate affairs office or a valued executive assistant. Their job often includes preparing briefing documents, accompanying or “staffing” the principal to meetings and events, overseeing or making travel arrangements and much more. This workshop will review techniques for advance preparation, writing scenarios or briefings, on-site “staffing,” and follow-up.

Corporate Protocol for Today's Executive

How to communicate in the world of political correctness, entertain business clients, and business conduct for the staff meeting, board room or networking reception.

Practical Protocol for Events

Order of introductions, invitations, decorations, catering, receiving lines, proper forms of address, second-to-second staging, timelines, seating, security and other unique requirements of events involving dignitaries.

Diversity Training

Smart business practices for communicating with and managing relationships with employees, constituents and customers of diverse backgrounds. Garza Protocol Associates will help your team develop cross-cultural awareness that can help avoid potential cultural minefields and develop successful marketing techniques.

Protocol Service for the Hospitality Industry

Highly useful to hotels and other hospitality/travel sectors with large numbers of international clients. Addresses how protocol and cross-cultural training can improve front desk service, catering, client relations and more.

Baseball, Apple Pie and Uncle Sam: Understanding U.S. Culture and Customs

While known for its informality the U.S. still involves a certain degree of business protocol. A primer for international executives wanting to learn more about business introductions, networking, rank, the corner office, etc. as applied in the U.S. Helpful to employees based abroad, but working with U.S. clients. Can be designed with a focus on telephone etiquette or other specified areas of interest.